How to Write A Newsworthy Press Release That Gets Published
Writing a newsworthy press release is necessary for any organization, as the release is recognized as the most reliable information it sends out. It may describe the latest achievement of the organization, a recent newsworthy event, a new product, or service.
This Tutorial Will Show In Meaningful Detail, How To Create A Press Release That’s Newsworthy
Here Are What You Will Learn;
- You ‘ll learn how you create press releases that will get published.
- You’ll also learn the simplest method to create the press release headline.
- Next will be how to write the body copy.
- How to communicate your who, what, when, where, why and how
- You’ll learn also, how to make it clean, crisp, and applicable to your audience.
- You’ll be shown more additional facts.
- You’ll learn that you don’t forget a call to action.
- Then finally, you will learn how to send your press release.
Now Let’s Start To Write
Start a press release with an attention-grabbing headline. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The body tells all the important details of your story. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
Carefully Craft A Great Headline
The headline is known as the eye catcher and is very important to the whole release. So it should be brief, clear and to the point. Plenty professionals recommend writing your headline at the end, after the rest of the release has been completed. So if you follow that instruction, continue and come back to write your headline only after the rest is done.
Headlines Written In Bold
Write a bold headline applying a larger font size than the body copy. As a convention, press release headlines use the present tense. As are all proper nouns. Using a stylized font can create a more graphically news-attractive look and feel. Do not capitalize every word pls.
The Simplest Method To Create The Press Release Headline
My simplest method for creating the press release headline is to extract the most important keywords from your press release. Then, from these keywords, attempt framing a logical and attention-getting statement. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of your release content.
Now Write The Body Copy
The press release should be written as you want it to appear in a news story. And always note this, most journalists are very busy, and don’t have time to research your company’s big announcement. So, much of what you write for your press release will be what the journalists use in their news. So, whatever you want them to say, this is where you write it. Simple.
State clearly the date and city where the press release originates.
The lead, or first sentence, should grab the reader so say concisely what is happening. Expand the headline here to fill in some of the details, and bring the reader further into the story. The following two to three sentences should then expand upon the lead.
Your body copy should be compact. Avoid using very long sentences Stay away from repetition and fancy languages. Go after simplicity, and no wasted words.
In our fast-paced world, neither journalists, nor other readers, would read the entire press release. This will most likely happen if the start of the article didn’t generate interest. So, the first paragraph (two to three sentences) should sum up the press release, then the additional contents will elaborate on it.
Concentrate on actual facts, events, products, services, targets, goals and projects. Do well to provide maximum available concrete facts. This a simple method for writing an effective press release.
Communicate Your Who, What, When, Where, Why and How Clearly.
State clearly your who, what, when, where, why, and how. Tell your readers everything they need to know. Consider using the example above to generate our press release:
- Who is this about? Example Digital Media Centre.
- What is the actual news? Example “Digital Media Centre is Releasing a NEW Course.”
- When does this event happen? Next week.
- Where does this event take place? In all major Online Courses Websites.
- Why this is news? It was written by a renowned author, NdukeAbasi N.
The more newsworthy you make your release copy, the better the chances of it being selected by a journalist for reporting.
With the basics defined, fill in the gaps with information about the people, products, items, dates and other things related with the news.
Keep the whole thing short and to the point. Note that if you are sending a hard copy, the text should be double-spaced.
Make It Clean, Crisp, And Applicable To Your Audience
Keep it in mind that whoever you send your press release to, has numerous others just like yours in his inbox, just waiting to be considered. If you want yours to be chosen, not only does it have to be good, it should be as ready for press as possible.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news, not advertising and you’re on the right track.
When an editor looks at your piece, he is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
They’ll care more if you send it in the morning. That gives them time to add your piece into what they’re already working on.
Consider These Additional Facts
Provide some extra information links that support your press release. Does the company have additional information online that readers may find useful? Good. Link them in.
If you’re nervous about what you’ve got, do some research on what’s already out there.
Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press releases.
Craft your release to target a specific media outlet and send it to the specific reporter who covers that beat. This information can usually be found on the outlet’s website
Avoid using jargons or specialized technical terms. If accuracy requires the use of an industry-specific term, define it
Avoid blasting the identical press release to multiple outlets or multiple reporters in the same outlet. This can be a sign that you are taking shortcuts rather than targeting a specific market.
The timing of the press release is very important. It must be relevant and recent, not too old and not too distant.
Include the company’s name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.
Don’t Forget A Call To Action
Include a call to action in your release. Do you want readers to visit your website, enter a contest, or learn more about your organization? So, include the website address or a phone number.
This is what you want the public to do with the information that you are releasing. For example, do you want readers to buy a product? If so, include information on where the product is available.
Send your release by email.
How To Send Your Press Release
When e-mailing a press release, do not make the subject line of your email “press release.” You will only blend into the crowd. Get the editor’s attention by making the subject line your “grabber” headline.
Put the release in the body of the email, not as an attachment. Don’t type a release on letterhead, that will waste your time and that of the editors. Just type the release straight into the email message.
Make Life Easier For The Editing Team
Always remember that many editing teams are overworked and understaffed. If you can make life easier for them, you’re more likely to get coverage. If you write a press release that’s close to the way the editor will actually publish it, it may see publication with minimal editing. Don’t waste the editor’s time, keep it accurate and factual.
Include A Quotation In Your Release
Don’t forget to always include a quote, ideally from the lead individual involved in the subject matter of the release. The text need not be an actual quote but it should be plausible. Check that the person being quoted is happy with it. A quote enables a busy journalist to prepare a complete article without needing to go about doing a follow-up interview.
Ah ha! a relieve…, that was serious…
You have just learned in this guide, how to write a newsworthy press release. Follow the above guide, but yet research deeper to prove all my points. You have that freedom.
Now Over To You
Have you anything to say? Have I done justice to the topic?
Let me know what you think.
Share with me what you’re doing to boost your press release writing.
Are you writing good and newsworthy press releases too? Are they converting well enough for you? Or do you think you can improve your conversions after reading this post?
Perhaps you have your own ideas on how to strategize your press release writing.
Feel free to share what you do with me below in the comment section. Feel free too, to share this post on Facebook, Twitter and Google+ and leave me a comment and link there.